Hello, we're Ed and Nychelle Walker also known as KWU Our mission here at KWU is to create apparel that encourages self awareness, emotional intelligence and personal elevation . Our business Empowerment has continued today as part of the new movement  to bring about SELF - AWARENESS!!   It was important that we launch this apparel line as a family because we are first a family of believers, from our youngest children to our extended family,  and this brand has allowed us to build something grounded in God's Truth, not cultures' pressure . Our  brand goes beyond clothing for us it's about legacy, purpose , awakening, alignment and elevation .

 

 Our VISION  is to build a brand thats affordable, and supports individuals on their journey of elevation, mentally, spiritually emotionally while providing high quality clothing that reflects their growth. Our clothing is everyday wear for individuals and communities based on the Knowledge, Wisdom & Understanding of God’s word. Hosea 4:6 is proof that we perish from a lack of knowledge . It's our duty at KWU  to provide individuals the 3 Universals Keys which are Knowledge is the Foundation , Wisdom is the Activation , and Understanding is the Destination . 

 

 

"When we started our brand, we were parents who  saw the world our daughters were growing up in ,  telling them who to be, how to look and what their worth should be. In one of our daughters  pre-teenage years , we noticed the quiet struggles with self identity , confidence  and belonging .My wife and I  , both realized that if we didn't keep  praying  and intentionally pour values and truth into them , the world would gladly fill the voids with confusion . KWU started in our upstairs bonus family room  , not with fabric but with a serious conversation with our daughters about identity, faith, legacy and self -awareness. My wife and I started asking ourselves : how do we remind our children who they are ? how do we create something that speaks before any words are spoken ? and how do we build a brand that teaches, not just sells?  and that's when our family vision became clear. We were both working full time jobs , my wife was finishing up her Bachelors Of Science Degree in Business , in which she graduated CUM LAUDE  as well as raising our children  states Edward as he sits looking around their office .My wife and I wanted to create not just another trend brand  but a brand for families that had SUBSTANCE ! We didn't know much at first and were self taught about designing, creative softwares, marketing , t shirt fabrics , manufacturing and the list goes on .  Once we got serious about the brand  and took a leap of FAITH ,my wife turned to her mentor who is a Successful Branding Manager , who manages several high clients and she took her under her wing for a few months and KWU's first E- Commerce store was launched in February 2023. 

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"Many people don't know that our logo is our family Crest ,  in which my husband created during his prison sentence  and it symbolizes Purpose , Protection & Legacy. The actual Crown itself represents  Authority over self , not ego but Awareness and staying rooted in who you are .  We would always brand our love letters with that logo , so it means alot to us ", states Nychelle . I am so grateful that we can help impart knowledge into people who lack self awareness and give them the message which is bigger than the Brand .

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After serving a 10 year prison sentence, for a bad decision I made in life as a young immature man, I am thankful that I am in a place by God's GRACE where I mentor young and older men on a daily basis  every chance I get states "Edward. Whether its's in a mens meeting , grocery store , work , church , football game , store , etc , I use every opportunity to impart KWU into their lives .  Our daughters are the heart behind the brand  and KWU is the way of telling them and anyone who wears it: they don't need permission to be whole , they don't need validation to be valuable and they are already crowned . It's not just a BRAND , It's an Awakening. Alignment and Elevation .